LEWISBURG, Tenn. — Author Dominick R. Cox announces the nationwide release of his new self-help book, “Perception Matters: Customer Loyalty Is Easier Than You Think.”
Does one get more complaints than praise in his or her sales or service departments? Unknowingly, this can happen to anyone and can even destroy a great company. True sales and service start with proper communication, which are vital when building loyalty with customers. It is amazing how language, demeanor and habits can shape someone’s perspective of a person and his or her company. However, many are never equipped with the right tools to effectively communicate.
“Perception Matters” was created to provide a simple, systematic approach that produces a repeatable positive perception in a customer’s eye. When done properly, it will build customer loyalty and referrals, making one’s career and life much more rewarding.
Published by Tate Publishing and Enterprises, the book is available through bookstores nationwide, from the publisher at http://www.tatepublishing.com/bookstore, or by visiting barnesandnoble.com or amazon.com.
Cox feels privileged to have served in many aspects of his life. He holds a vast background in leadership and coaching. He is a father, who happened to serve as CEO, director, U.S. Naval petty officer, deacon, speaker, financial coach, radio co-host and touring musician. Being a lover of telling stories, Cox understands that every interaction with his teams and clients is another chance to inspire people to be greater than what they see themselves, and to take hold of what amazing things God desires for their lives.